What is the CPRA and how is it different from the CCPA?

Proactive management of data privacy compliance to handle strict CPRA requirements

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What is the CPRA and how is it different from the CCPA?

Proactive management of data privacy compliance to handle strict CPRA requirements

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What is the CPRA?

The California Privacy Rights Act (CPRA) was voted in by the majority of California residents on November 3, 2020 as a proposition to expand and build on the California Consumer Privacy Act (CCPA) extending consumer rights with stronger protections and other provisions. CPRA adds enforcement beyond the Attorney General, with the California Privacy Protection Agency (CPPA) to regulate, enforce, and inform privacy rights. The CPRA will go into effect on January 1, 2023.

CCPA vs. CPRA

	CCPA	CPRA
Rights	Right to Know Right to Delete Right to Opt-Out Right to Non-Discrimination	Right to Know Right to Delete Right to Opt-Out Right to Non-Discrimination Right to Correct Right to Limit the Use and Disclosure of Sensitive Personal Information Right to Opt-Out of automated decision-making technology
Who must comply?	Gross Revenue >$25M Buys, receives, sells, or shares the personal information of more than 50,000 consumers, households, or devices for commercial purposes Derives 50% or more of its annual revenues from selling consumers’ personal information	Gross Revenue >$25M Buys, receives, sells, or shares the personal information of more than 100,000 consumers, households, or devices for commercial purposes Derives 50% or more of its annual revenue from selling or sharing consumers’ personal information
Links	Websites must have “Do not sell my personal information” link	Websites must have “Do not sell my personal information” link, and “Limit the use of my personal information” link
Enforcement	California Attorney General	California Attorney General & California Privacy Protection Agency
Sensitive PI		Subcategory of Personal Information that includes sensitive data such as social security, driver’s license, state identification card, or passport number
Data Minimization		Personal information that is collected shall be reasonable and necessary for a business purpose
Risk Assessments		Organizations must conduct risk assessments with respect to their processing and collection of personal information
Limited Storage		Reasonable length of time a business intends to retain each category of personal information, including sensitive personal information
Minors		Organizations must notify minors under 16 years of age if they intend to sell or share their personal data
Cure Period (Fines)	30-day cure period after receiving notice from the Attorney General before it takes further enforcement measures	30-day cure period is removed
Minor Fines		Automatic $7,500 fine per violation involving the personal information of minors.

Key Additions to CPRA from CCPA

Aligning more closely with the GDPR requirements, the CPRA adopts similar principles:

Sensitive Personal Information (SPI)

A consumer’s social security, driver’s license, state identification card, or passport number
A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
A consumer’s precise geolocation
A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership
The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication
A consumer’s genetic data

Data Minimization

The business’ collection, use, retention and sharing of a consumer’s personal information is reasonably necessary and proportionate to achieve the purposes for which the personal information was collected or processed

Risk Assessments

Submit a Data Protection Risk Assessment to the CPPA on a regular basis with respect to the processing of personal information

Storage Limitations

Ensuring that the storage of personal information in not stored for longer than absolutely necessary for each disclosed purpose of the collection initially

Enforcement

An independent organization, the California Privacy Protection Agency will be in charge of enforcing CPRA

Frequently Asked Questions

Who enforces CPRA?

California Attorney General and California Privacy Protection Agency

Who can submit a request?

Any individual who has their permanent address in California

Who is a consumer?

Customers of household goods and services, employees, business-to-business transactions

How many days do I have to respond to a Data Subject Access Request?

45 Days

When will enforcement of CPRA begin?

July 1, 2023

If my business is not in California, do I have to comply?

Yes, if you have a consumer who resides in California

How often can a consumer submit a DSAR?

Consumers may only make most information requests twice a year and only for a 12-month lookback

Privacy Impact Assessments

An analysis of how personally identifiable information is collected, used, shared, and maintained

Data Protection Impact Assessments (DPIA

A process designed to identify risks arising out of the processing of personal data and to minimize these risks as far and as early as possible

Data Subject

An individual whose data is collected and processed

Data Aggregator

An organization that collects data from one or more sources, provides some value-added processing, and repackages the result in a usable form

Data Mapping

The process of matching fields from one database to another

Data Controller

A person who determines the purposes and means of the processing of personal data

Data Processor

A third-party who processes personal data on behalf of the controller

Data Broker

A business that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship

Sell

For monetary or other valuable consideration

Share by a business to a third-party for cross-context behavioral advertising for the benefit of a business where no money is exchaged

What is the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)?

The California Consumer Privacy Act (CCPA) is a law that provides California consumers that engage with businesses with specific rights, including the ability to request how private data is used. CCPA helps ensure companies protect personal information from misuse. The CCPA was signed into law in June 2018, setting the stage for additional regulation introduced by subsequent California law, called the California Privacy Rights Act (CPRA). CCPA went into effect in January 2020, with enforcement starting on July 1st, 2020. CPRA will go into effect on January 1st, 2023. CCPA and CPRA have meaningful enforcement mechanisms in place, including significant fines and penalties for non-compliance.